New regulations and sensitivities related to food safety, the environment and its preservation are transforming food packaging. To address this demand, companies and the research sector are trying to find increasingly sustainable and safe solutions that guarantee the arrival of the product at its destination in perfect state.
While these are the general trends for the industry, in the case of food packaging containers, they have their own nuances that you should be aware of to meet the consumers’ demands.
Food packaging trends
According to figures published by Evergreen Packaging Whitepaper, 51% of consumers have changed the product that they were going to buy based on the type of packaging or its quantity.
This data confirms that the selection of food packaging products is becoming increasingly important to improve the sales and brand image of a company. In this regard, it is advisable for you to know the trends that are already changing the playing field in regard to food packaging materials:
New materials: recycle and reuse
The transformation of food packaging will, first and foremost, involve a change in the materials that are used. The goal is for the packaging to be manufactured out of recyclable or reused components, in line with a growing customer demand: according to a study by Mintel, reusable packaging is what motivates a purchase for 63% of consumers.
Companies are responding to this shift in consumer mentality, offering more sustainable materials: biodegradables, recyclables and materials whose manufacture has a lower impact on the environment.
This has led to the emergence of new eco-friendly materials such as bioplastics, based on materials made out of plants instead of petroleum, and whose applications replace films, cardboard and plastic bottles, among others.
Likewise, food packaging materials are expected to maintain the properties of the product unchanged – unlike what happens with materials such as aluminum and plastics, which are perceived as components that change the taste of drinks.
Greater safety and transparency
Another trend regarding food packaging is related to a consumer demand – in this case, the need to provide clear information about the ingredients, the benefits, and the possible adverse effects of consuming a product.
But the safety of food packaging products goes one step further, since their sustainability also depends on their transportation being safe, guaranteeing that the product arrives to the end consumer intact. And it is here where transport simulation comes into play to generate a safer and more sustainable packaging, guaranteeing that the products arrive at destination in the best condition.
It has now been several years since the food packaging industry has discovered the benefits of including QR codes in a package, enabling the end customer to know more about the product or have access to exclusive offers, among others.
This trend will continue growing during the following years, implementing ways of engaging the customers using, for example, technology such as near field communication (similar to contactless payments).
One of the most powerful trends at a marketing level for food packaging boxes and other types of packages might well be the goal of connecting with the customer through personalization.
While some examples have already appeared on the market, it is a field that still leaves room for experimentation and creativity.
Do you want to know more about food packaging trends and how to guarantee food packaging safety? At Safe Load Testing Technologies we have a track-record of two decades in the field of transport simulation for packaging. Get in touch with us and we will find the solution that is best suited to your needs.