Millions of times per year customers give to Amazon feedback about the packaging they received. Most times people complain because the packaging is too big, it is too hard to open or even the product of its interior is damaged. That is why Amazon has decided to establish a system that inspired the industry called the Frustration-Free Packaging Program. It will create a minimal, protective and more functional packaging for customers.

Amazon Certified Frustration-Free Packaging is recyclable and comes without excess packaging materials. Customers will receive the same product you might find on a store shelf, but with a better packaging. With this initiative, Amazon has three main objectives: get a superior technical design to differentiate and optimize customer experience; minimize environmental impact and reduce packaging waste; and develop packaging at the lowest delivered cost for the entire supply chain.


Amazon Certified Frustration-Free Packaging Process


Vendors will need to enroll their products/packages into Amazon’s Frustration-Free Packaging certification program (Tier 1-FFP or Tier 2-SIOC) and submit results of the ISTA Ships in Own Container (SIOC) test method before August 1st 2019.

In order to get Amazon Certified Frustration-Free Packaging, tests must be conducted according to the International Safe Transit Association test methods: ISTA (SIOC) used for Tier 1 (FFP) and Tier 2 (SIOC) testing, or ISTA Over-Boxing method used for Tier 3 (PFP). These ISTA tests were developed by ISTA in cooperation with Amazon, and have been designed as simulations that challenge the capability of the package and product to withstand common transport conditions.

Through this video, Amazon explains the benefits and the process of the new Frustration-Free Packaging:


Benefits of packaging certification


According to Amazon Frustration-Free Packaging Program Certification Guidelines, this new initiative will provide some advantages to the industry:

> Reduction/Removal of Amazon Prep Chargebacks: When an ASIN is certified as Tier 1 (FFP), Tier 2 (SIOC) or Tier 3 (PFP) Amazon will ensure your ASIN is not sidelined to have additional Amazon-prep applied. This provides Vendors with the ability to avoid prep chargebacks.

> Opportunity to reduce packaging costs: Standard retail packaging is often designed to grab a customer’s attention by utilizing full-color glossy printing, being oversized to gain more shelf presence, or by employing windows, cutouts, and other costly packaging features not necessary for Amazon customers. By optimizing packaging for Amazon fulfillment and eliminating unnecessary package marketing features, Vendors can reduce waste, enhance sustainability and realize cost savings.

> Opportunity to reduce inbound transportation costs: When packaging is optimized for Amazon fulfillment, the package is “right sized” for the total supply chain. Smaller packages translate to lower transportation costs (more units per pallet/truck/container). It is also less costly for Amazon to ship that same package to the customer, saving money for both the Vendor and Amazon.


Case studies


Fisher-Price Imaginext Adventures Pirate Ship was the first product to launch in Frustration-Free Packaging. With this new packaging, Fisher-Price has reduced packaging components, package volume and air shipped.

Fisher-Price Toys

There are also some companies which have already designed a Frustration-Free Packaging for their products, such as Hasbro, with Galactic Heroes, Hill’s Premium, with Dog Food, or Norelco, with One Blade. 

Amazon Lab by Safe Load TT


Safe Load offers a set of testing devices to simulate testing procedures described in ISTA and ISTA InnAmazon is made up of five systems that can reproduce these procedures required by Amazon: clamp tester, inclined impact tester, vertical vibration system, drop tester and compression tester. Furthermore, all our solutions comply with the security standards to guarantee the CE Mark.

Clamp tester: This machine is designed to measure the protective capabilities of freights when they suffer a horizontal pressure and vertical motions during storage.

Drop tester: simulates drops and rotational impacts that may affect the cargos during the distribution process. innDrop can simulate flat, edge and corner falls.

Compression tester: Designed for testing compressive strength of packaging and creep performance.

Vertical vibration system: this tool has been designed to perform the vertical vibrations caused by several means of transportation such as a train, a plane or a ship, among others.

Inclined impact tester: Simulates the horizontal shocks and impacts that affects stability and safety of the load, produced by various means of handling and transportation.

At our company, we can help you to comply with both ISTA tests procedures. If you need information, do not hesitate to contact us.