The packaging industry is nowadays a thriving market that is constantly evolving: new sustainability demands by the market, regulations and standards are leading to unprecedented transformations in the sector. The trends for the packaging industry in 2020 bring major changes across several fields.


A changing sector: packaging industry trends

The emergence of a global, ever-growing market has led to an increasing demand for a safe and efficient packaging during the last few years. Companies of all kinds need packages to be able to protect the goods that they contain under highly diverse circumstances. The industry has been able to adapt, with solutions that are increasingly competitive and safe. 

Packaging trends for 2020 are driven by client and end consumer demands. 


Sustainable and eco-friendly packaging

End consumers are asking for less contaminating, recyclable and even reusable packages. In 2020, the packaging industry will continue working toward these types of solutions, following the trends in eco-friendly packaging

Options such as green materials, such as natural monomers or bioplastics, are becoming increasingly common. The goal is to find the right formula to avoid using non-renewable resources such as petroleum. Recycled materials are also of particular interest. 


Minimalist yet hard-hitting design

In line with the above, the era of flamboyant packaging is now gone. Nowadays, the goal is finding efficient and safe solutions that do not require excessive packaging, but rather convey simplicity. 

This does not mean that packaging has to be insipid: 2020 trends still include vivid and hard-hitting colors and daring fonts that set the product apart from the competition and bolster the companies’ brand image. 


Increasingly safer packaging: transport simulation

A global market requires the transportation of goods far and wide, with the risks that any distribution cycle implies to a load

To address this, solutions that aim to minimize damages to the goods are on the rise, and package testing and transport simulation are encouraged. This type of testing allows for several advantages: 

– Preventing damages to the goods.

– Packaging optimization: from design all the way to transportation

– Savings in unnecessary losses and cost reduction

– Reduction of the carbon footprint


Flexible packaging trends are going strong

Flexible packaging is a kind of packaging that can be bent or is not rigid, and includes, for example, envelopes, wraps or bags of different types. This kind of packaging is appropriate for certain types of shipments and offers advantages in regard to storage and certain types of shipments. 

Flexible packaging nowadays uses materials such as high-tech polyethylene or polypropylene, which are long-lasting but also more environmentally-friendly than past options. 


Adaptation of packages to e-commerce

Starting 2020, we will see the e-commerce giant deploy its ISTA and ISTA standards and tests. Both protocols imply a series of testing methods for companies that distribute via Amazon, as part of their Frustration-Free Packaging program.

This means that many companies will require simulation machines, such as Amazon Lab, to be able to comply with the necessary standards to be able to sell via Amazon. 


Packaging trends per sector

General packaging industry trends point to an improved sustainability and safety of goods, and therefore apply to different sectors.


Packaging industry trends for food & beverage

Food & beverage industries have experienced a significant comeback thanks to the food delivery phenomenon and a global market. In order to be up to par, in 2020 we will see certain trends continue to go strong: 

Sustainable materials: the emergence of paper straws (as opposed to plastic) or recyclable packages are in line with this.

– Emergence of smart labels: QR codes and other types of technologies allow users to access information of the foods & beverages that they will consume.

Personalization: packages bearing the name of the persons that consume them, or the possibility of choosing one of many designs based on the users’ tastes, are still popular. 


Packaging industry trends for retail

E-commerce has driven many retail businesses to expand their sales and reach. This being so, packaging in this industry in 2020 should strive to implement trends such as sustainability through the use of minimalistic wrappings and recyclable or eco-friendly materials. 

Likewise, we are also noticing a trend for making a simpler, highly visual, easy to open packaging, so that the consumer perceives the unboxing as yet another positive experience in relation to the brand.


Logistics industry trends

The number of companies that are in the search for the best packaging for their loads is on the rise – a packaging that allows them to use less packaging materials, such as stretch film, providing the maximum protection to the product that is to be transported. The aforementioned transportation technologies are essential for the optimization of the package, succeeding in reducing waste resulting from over-packaging, saving costs and reducing shrinkage.

Do you want to know more about the packaging industry trends and how to apply them to your goods? Are you looking for the most suitable way to protect the loads as per the latest standards, regulations and safer technologies?

At Safe Load Testing Technologies, for two decades we have been generating transport simulation solutions to guarantee load safety and an optimized package design.

Through the use of our equipment and the development of patented technologies such as our Pitch & Roll system and the new innSlide Boomerang we offer systems that work, save costs and convey a better image to the end customer.


Get in touch with us to learn more about how we can help your company create a suitable package that is in line with the latest packaging trends.

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