The increase in online shopping has promoted more innovative packaging designs, as well as more resistant and sustainable packaging. It has meant an improvement on the costumer experience and on the image of brands, who compete more and more by the differentiation. A package is one of the customer’s first experiences with a product; it protects, educates, can determine a first emotional response and confirms the perceived quality of the items inside. This fact has caused the increase of the companies concern about packaging and delivering its products in optimal conditions.

An inadequately palletized cargo may imply a risk to the people in charge of its distribution, as well as for the transport and the safety of the products being transported. That is why during last years, special attention has been placed on the safety conditions of the goods during transport, which become exposed to numerous hazards such as compressions, vibrations, humidity, static electricity, heat, cold, pressure changes, impacts, falls or instability.

 

The role of transport simulation to improve deliveries

 

Transport simulation tests are laboratory reproductions of these risks. As a result, they can be used to evaluate packages and cargo units with the purpose of optimizing their designs as much as possible to prevent damages and deterioration.

Thus, transport simulation technologies become essential tools and play an important role to decide which is the optimal packaging, to avoid the infra-packaging, with its security problems, economical costs and bad image that it generates, and over-packaging, which has caused the increase of waste materials, a strong environmental impact, an increase in the costs and an inefficiency logistic.

A good quality packaging and controlled conditions during the distribution cycle can avoid economic losses due to product damages and refunds – logistic companies face losses of €50.000 million/year worldwide due to damages during transportation-, as well as reducing the accident rate during shipping and manipulation – 25% of trucks accidents are the result of an improperly secured load- resulting in a decrease in costs for the company. This, together with the growing concern for sustainability, highlights the need to design good quality packaging, that guarantee the integrity of the product during its entire distribution.

 

There are companies, such as Safe Load Testing Technologies, that design and manufacture transport simulation testing technologies under real-world conditions, and that allow to companies characterize the packaging, optimize the product + packaging system, and improve security during the distribution cycle.

Quality packaging is essential in determining a great customer experience and can be a critical element of a buyer’s first impression of a product. Controlled conditions during the distribution cycle can avoid economic losses due to product damages and refunds. These considerations, together with the growing concern for sustainability, highlight the need to design packaging that guarantees the integrity of the product during its entire distribution.

 

–> You can also read this article at Packaging Technology Today Magazine